Category Analyst

Responsibilities

Coordinate with the branch marketing manager and/or the category development manager to implement strategic plans developed by sales and marketing for the market, hub, client or customer team.

As directed, create business reviews and presentations dealing with specific needs as they pertain to category management, top line reports, and “New Client Interviews”.

Responsible for the use and understanding of IRI and ACNielsen syndicated scanning data, Spectra Demographic data and systems utilized to generate the information for category reviews.

Analyze and create base marketing presentations for assigned clients within the market, hub, client or customer team.

Assist business managers, clients and/or trade contacts, marketing and MIS departments in order to fulfill requirements as needed within the market, hub, client or customer team.

Participate in local market presentations and assist in the operation of presentation equipment (computers, LCD Panel, overhead, etc.) as required.

Coordinate efforts and communications with the region’s marketing hub to ensure all information and analytical requirements for the branch are being met.

Visiting customers in the market with business managers may be required.

Miscellaneous duties as assigned.

Required Skills

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Preferred Skills

Soft Skills

Qualifications

Bachelor’s degree or equivalent work experience. Prefer college degree or equivalent experience in marketing analysis (or previous experience as a category analyst) with specific knowledge or IRI and/or ACNielsen systems, data and their uses in building category business reviews.

Benefits

401(k), Health insurance